The holiday shopping season is officially here, and savvy shoppers know that the best deals often appear before the official Black Friday madness. This year, ahead of the major sales events, we’re already seeing significant discounts on a range of high-quality, WIRED-tested products. If you’re looking to get a head start on your holiday gift list or simply treat yourself to some top-tier tech and home essentials, now is the time to act. Our expert reviewers have rigorously tested a variety of gadgets and gizmos, and we’ve scoured the internet to bring you the most compelling early Black Friday deals.
Why Jump on Early Deals?
Black Friday and Cyber Monday are synonymous with massive sales, but the sheer volume of offers can be overwhelming. By starting your shopping early, you can avoid the last-minute rush, potentially secure better stock availability, and most importantly, snag some of the best prices without the pressure of a ticking clock. The WIRED Reviews team is dedicated to finding genuine value, focusing on products that have proven their worth through hands-on testing. We’re not just looking at discounts; we’re looking at deals on gear we genuinely recommend.
Smartwatches: Your Wrist’s New Best Friend
Smartwatches have evolved from simple notification devices to powerful health and fitness companions. For those looking for an excellent balance of features, performance, and price, the Apple Watch SE 3 is a standout choice. While it might not boast every high-end feature of its pricier siblings, it delivers the core functionalities that most users will appreciate.
Apple Watch SE 3: The Sweet Spot for Value
Our top pick for most users, the Apple Watch SE 3, is currently available at a compelling price. This model excels in providing essential health metrics, including advanced features like skin temperature sensing and sleep apnea notifications, alongside the standard tracking of steps, sleep patterns, and workout effectiveness. While it omits blood oxygen and ECG capabilities, its intuitive watchOS 26 operating system, impressive battery life, and accessible price point make it an unbeatable value. You can snag the Apple Watch SE 3 for $200 (20% off), down from its usual $249. This deal can be found at Amazon, Best Buy, and directly from Apple.
For those who prefer the previous generation, the Apple Watch Series 10 is also seeing a significant price drop. It remains a fantastic smartwatch, offering many of the premium features we’ve come to expect. While its battery life could be better, the current discount makes it an incredibly attractive option. You can find the Apple Watch Series 10 for as low as $249 (38% off) at Walmart and Amazon, a substantial saving from its original price.
Fitbit Charge 6: The Fitness Tracker Champ
If your focus is purely on fitness tracking with a stylish and affordable form factor, the Fitbit Charge 6 is an excellent contender. This device offers a comprehensive suite of health and activity tracking features, making it a reliable companion for workouts and daily wellness monitoring. It’s currently available for $128 (20% off) at Amazon and Walmart, a price point that closely mirrors some of the best deals we’ve seen for this highly-rated fitness tracker.
Laptops & Tablets: Powering Your Productivity and Entertainment
Whether you’re a student, a remote worker, or a creative professional, a reliable laptop or tablet is essential. Early Black Friday sales are offering some of the best prices on highly-rated devices.
Apple MacBook Air (13-inch, 2025): The All-Rounder
The 2025 model of the MacBook Air continues to set the standard for best-in-class laptops, and this early deal is too good to pass up. It effortlessly handles everyday tasks, from juggling multiple browser tabs and background applications to more demanding creative endeavors. The upgraded 12MP webcam and versatile port selection, including a welcome headphone jack, add to its appeal. While power users might consider upgraded unified memory, for the vast majority of users, this MacBook Air offers exceptional performance and portability. You can grab it for an impressive $750 (25% off), a price that matches our historical lowest tracked price. This deal is available at Amazon.
Boox Palma 2: Your Portable Reading Companion
For avid readers, especially those on the go, the Boox Palma 2 presents a unique and capable solution. This compact tablet functions brilliantly as an e-reader, offering a comfortable and distraction-free reading experience. It’s currently on sale for $270 (10% off) at Amazon and $276 (13% off) at Boox, making it an even more enticing option for portable digital libraries.
Home Entertainment: Elevate Your Viewing Experience
Transform your living room into a home theater with these deals on streaming devices and smart displays.
Amazon Fire TV Stick 4K Max (2nd Generation): Seamless Streaming
If you’re a fan of Amazon Prime Video content or simply seeking a robust 4K streaming experience, the Fire TV Stick 4K Max is an excellent choice. Its intuitive operating system prioritizes Amazon’s vast content library, making navigation a breeze. This popular streaming stick is currently available for $35 (42% off) at both Amazon and Best Buy, offering a significant saving on this powerful device.
Google TV Streamer (4K): Effortless Casting
Our favorite device for casting content from your phone to your TV, the Google TV Streamer (4K) offers a seamless and high-quality viewing experience. It’s an excellent way to enjoy your favorite apps and content on the big screen. You can pick it up for $75 (25% off) at Amazon and Walmart, or $75 (24% off) at Best Buy. This is a fantastic opportunity to upgrade your home entertainment setup.
Audio & Headphones: Immerse Yourself in Sound
Whether you’re commuting, working out, or simply relaxing, high-quality audio can make all the difference.
Bose QuietComfort Ultra: Unrivaled Noise Cancellation
Bose is renowned for its industry-leading noise-canceling technology, and the QuietComfort Ultra headphones are a testament to that reputation. These premium headphones deliver an immersive listening experience, effectively silencing the outside world. They’ve been on sale at this attractive price for some time, and the deal remains highly recommendable. You can find them for $299 (30-34% off) at Amazon, Bose, and Walmart.
Nothing Ear (a): Style Meets Sonic Excellence
For those who prioritize both aesthetics and audio performance, the Nothing Ear (a) earbuds are a standout option. These ultra-stylish earbuds offer impressive sound quality, comfortable fit, and a sleek charging case. While they are on sale relatively often, the current price of $89 (18% off) is just slightly higher than the best price we’ve tracked, and they have a history of selling out quickly at lower price points. Their battery life and noise cancellation capabilities are also noteworthy.
Home & Lifestyle: Comfort, Convenience, and Clever Gadgets
Beyond electronics, early Black Friday sales are also featuring some fantastic deals on home essentials and innovative lifestyle products.
Dyson V12 Detect Slim: Powerful Cleaning for Any Space
Vacuuming doesn’t have to be a chore, especially with a capable and lightweight vacuum like the Dyson V12 Detect Slim. This model is particularly well-suited for smaller living spaces, offering powerful suction and advanced features. You can find it at a remarkable 53% discount for $330 at Walmart, with other discounts available at Amazon and Dyson.
Cozy Earth Bamboo Sheet Set: Luxury Sleep Redefined
Experience unparalleled comfort with the Cozy Earth Bamboo Sheet Set. These sheets are celebrated for their silky, smooth texture and a pleasant, cool feel upon first touch. Reviewers liken the sensation to "climbing into a puddle of melted butter," a testament to their luxurious feel. They are ideal for year-round comfort, providing warmth during cooler nights. The current deal is part of a larger sitewide sale at Cozy Earth, with the sheet set available for $246 (25% off). You can also find them at Amazon for $246 (20% off).
Netvue Birdfy Plastic Smart Bird Feeder: Backyard Birding Meets Tech
Bring the joy of birdwatching directly to your home with the Netvue Birdfy Plastic Smart Bird Feeder. This innovative device features a 1080p wide-angle camera, allowing you to observe and identify birds in your backyard. It’s easy to set up, water-resistant, and includes AI-powered bird identification services. The base model with a solar panel is available for $120 (40% off) at Walmart, offering a significant saving. While lifetime subscriptions to the AI service are also discounted, keep an eye out as Black Friday approaches for potentially even better deals.
Dreo Sunrise 1 Alarm Clock: Gentle Wake-Ups
Start your day right with the Dreo Sunrise 1 Alarm Clock. This budget-friendly sunrise alarm clock simulates natural dawn light, offering a gentle and more natural way to wake up, especially during times when our sleep cycles can be disrupted. It features nine dimmable light colors and 29 sleep sounds. You can find it for $60 (40% off) at Amazon and $54 (46% off) at Walmart, making it an accessible way to improve your morning routine.
PetPivot Autoscooper 11: The Ultimate Litter Box Solution
For cat owners, the PetPivot Autoscooper 11 offers a significant upgrade in convenience. This automatic litter box is now even more affordable, and its app-free interface can be a welcome benefit for those who prefer simplicity. It’s available for $150 (25% off) at Amazon and $170 at Walmart.
3iG10+ Robot Vacuum: Smart Cleaning on a Budget
If you’re looking for a capable robot vacuum without all the bells and whistles, the 3iG10+ Robot Vacuum is an excellent value. It offers a surprising number of features for its price point and is currently on sale for $256 (43% off) at Amazon.
Branch Ergonomic Chair Pro: Invest in Your Workspace
Comfort and ergonomics are paramount for anyone spending significant time at a desk. The Branch Ergonomic Chair Pro is consistently rated as one of the best office chairs we’ve tested, and it’s currently at its lowest price. This is an investment in your well-being and productivity, available for $424 (15% off) at Branch and $449 (10% off) at Amazon and The Container Store.
Lovesac Radiant Footsac Blanket: Cozy Winter Essential
As the weather cools, the Lovesac Radiant Footsac Blanket becomes an indispensable companion. This plush, heated blanket features a built-in pocket designed to keep your feet warm, making it perfect for lounging around the house. It’s currently 35% off at Lovesac, bringing the price down to $228.
Don’t Miss Out!
These early Black Friday deals represent significant savings on products that have earned our seal of approval. Remember, stock can be limited, and these prices are unlikely to last. We encourage you to explore these offers and take advantage of the opportunity to acquire high-quality gear at a fraction of the usual cost. Happy early holiday shopping!