The holiday season is upon us, and for many, that means one thing: upgrading the home entertainment system. With all the latest TV models released for the year, Black Friday 2025 presents an unparalleled opportunity to snag that dream screen at a fraction of its usual price. Whether you’re a cinephile craving the deepest blacks of an OLED, a sports enthusiast needing smooth motion, a gamer demanding lightning-fast response times, or simply looking for a fantastic value proposition for a secondary room, this guide is your compass.
This year’s Black Friday TV sales promise a treasure trove of discounts across all major brands, from premium giants like Samsung, Sony, and LG to value leaders like TCL and Hisense, and even budget-friendly champions like Vizio. We’ve scoured the offers to bring you the most compelling deals, ensuring you can find a TV that not only fits your budget but also elevates your viewing experience.
The Crown Jewel: OLED and QD-OLED Displays on Sale
For those who demand the absolute pinnacle of picture quality, OLED and QD-OLED technologies continue to redefine what’s possible. These self-emissive displays offer perfect black levels, infinite contrast, and stunning color reproduction, making every scene come alive with breathtaking realism. This Black Friday, several top-tier OLED models are seeing significant price drops.
LG C-Series OLED (C5 Model): The Versatile Masterpiece
LG’s C-series OLED TVs have long been a benchmark for excellence, striking an impressive balance between brightness, color accuracy, and gaming prowess. While we haven’t personally tested the C5 model yet, past iterations have consistently earned rave reviews for their immersive cinematic experiences, especially in dark scenes found in space epics or thrilling horror films. The perfect blacks inherent to OLED technology create a depth and contrast that’s simply unmatched. This year, the C5 is available at a tempting 8% discount on Amazon, bringing its price down to $1,337 from $1,447. For those looking for a larger screen or an even deeper cut, Best Buy is offering an astonishing 48% off the $2,700 price tag, making it just $1,400.
Samsung S95F QD-OLED: Glare-Free Brilliance and Gaming Prowess
Samsung’s S95F QD-OLED pushes the boundaries further with its innovative matte screen technology, which dramatically reduces glare without compromising image depth. This results in a dazzling picture with exceptional clarity, vibrant colors, and a brightness that competes with the best. For gamers, the S95F is a dream come true, boasting four HDMI 2.1 ports with support for a blistering 165-Hz refresh rate. While its Tizen interface can occasionally feel a tad sluggish and it omits Dolby Vision support, these are minor drawbacks in the face of its spectacular performance across all lighting conditions. Amazon has the 65-inch model on sale for $2,298 (a 23% saving from $2,998), and Walmart offers the 55-inch version for $1,898 (a slight 5% discount from $1,998).
LG G-Series OLED (G5 Model): The Flagship Home Theater Experience
As LG’s flagship OLED offering, the G5 is often considered one of the most visually stunning displays available. At its current sale price, it represents a significant upgrade for anyone building a truly high-end home theater. Amazon has slashed the price by 33%, bringing it down to $1,997 from $2,997. Walmart and Costco are offering even deeper discounts, with savings of 45% and 41% respectively, making the G5 accessible for $1,887 and $2,000. This is a prime opportunity to invest in a display that offers unparalleled immersion.
Sony Bravia 8 II QD-OLED: Precision Processing and Refined Images
Sony consistently commands a premium for its industry-leading image processing, which delivers a perceptibly sharper and more refined picture. The Bravia 8 II QD-OLED is no exception, offering a viewing experience that is both breathtaking and detailed. Amazon has the 65-inch model for $2,298 (down from $2,798), a solid 18% saving. Walmart and Costco offer even greater value, with both retailers selling the TV for $2,298 (a substantial 43% off the $4,000 list price). If you value picture processing above all else, this is a deal to consider.
Sony Bravia 7: Impressive Brightness and Vivid Colors
While the Bravia 8 might be the preferred choice for some, the Sony Bravia 7 remains a beautiful display in its own right. It boasts impressive brightness, vivid colors, and sharp detail. WIRED reviewer Ryan Waniata notes its biggest limitation is off-axis viewing, meaning the picture quality is best when viewed directly in front. Nevertheless, for its price point, it offers a compelling visual experience. Amazon has it for $1,298 (a 13% discount from $1,498), while Best Buy offers a more significant 35% off, bringing it down to $1,300 from $2,000.
Samsung S90D QD-OLED: The Gamer’s Delight
The Samsung S90D continues to be a top-tier TV, delivering incredible contrast with deep, inky blacks and impressive OLED brightness. Its quantum dot technology injects a vibrancy and naturalism into colors that is truly captivating. With a 144-Hz refresh rate, Variable Refresh Rate (VRR), and built-in cloud gaming capabilities, it’s an exceptional choice for gamers. While it doesn’t support Dolby Vision, its status as a premium screen now priced below many mid-range competitors makes it an incredibly attractive proposition. Best Buy has the S90D on sale for $1,245 (a 22% saving from $1,600), and Walmart offers it for $1,359 (a 15% discount).
LED TV Deals: Power, Brilliance, and Value
While OLEDs steal the spotlight for pure picture quality, LED TVs, especially QLED variants, offer incredible performance, brightness, and value, making them excellent choices for a variety of viewing environments.
TCL QM6 K QLED: The All-Around Excellent Performer
Topping many ‘best TV’ lists, the TCL QM6 K QLED is an outstanding choice for the average viewer. It excels in vibrant color accuracy, superior image processing, and boasts access to virtually every streaming app imaginable. Its Mini LED backlight contributes to deep contrast, and it performs admirably in well-lit rooms. TCL’s anti-glare coating is also a significant plus, effectively combating direct sunlight. Amazon has the 65-inch model for $498 (a 23% discount from $648), Best Buy and Costco offer it for $500 (a 33% saving from $750). This is a fantastic all-around option for most households.
Hisense U75QG QLED: Brightness and Gaming Features for the Price
The Hisense U7 series is known for its exceptional brightness within its class, offering vibrant quantum dot colors and strong contrast with minimal blooming. It supports all major HDR formats and, crucially for gamers, features HDMI 2.1 across all four ports – a feature rarely found at this price point. While it has a few minor drawbacks, its performance and feature set are unparalleled for the cost. Amazon has the 75-inch model for $748 (a 32% saving from $1,098), and a 55-inch version is available for an incredible $498 (a 46% discount from $914).
TCL QM8 K QLED: Peak Brightness for Bright Rooms
This premium TCL model is a fantastic option for brightly lit environments and sports viewing, primarily due to its exceptional peak brightness levels. TCL is offering the 65-inch QM8K for a remarkable $900, a massive 64% discount from its original $2,500 price tag at Best Buy. This is an incredible opportunity to own a top-tier display for a fraction of the cost.
TCL QM7 K QLED: A Smart Choice for Savvy Shoppers
WIRED reviewer Ryan Waniata advises against purchasing the QM7K at full price, but at its discounted Black Friday price, it becomes a highly enticing option. You can snag the 65-inch model for $798 (a 20% saving from $1,000) on Amazon, and the 55-inch version is available for an even more impressive $598 (a 50% discount from $1,200) at Walmart. If you can get this TV for around $1,000 or less, it’s a truly smart buy.
Hisense U8QG QLED: Eye-Popping Brightness at its Lowest Price
Hisense’s latest U8 Series is a superb buy, particularly if you prioritize eye-searing brightness. While WIRED reviewer Ryan Waniata noted some minor SDR color accuracy issues, these can often be adjusted. Powered by Google TV, it offers brilliant black levels, deep contrast, and a wealth of features. Right now, at its lowest price point, this TV represents exceptional value. Amazon and Walmart are both offering it for $998, representing significant savings of 33% and 23% respectively.
Cheap TV Deals: Smart Features Without Breaking the Bank
You don’t need to spend a fortune to get a great TV experience. These budget-friendly options offer impressive features and performance for their price.
Hisense U6QF QLED: Mini-LED Brilliance on a Budget
The Hisense U6QF stands out in the budget category thanks to its Mini-LED backlighting and premium ULED technology. It boasts a 144-Hz refresh rate, making it a fantastic choice for gamers, and its built-in Fire TV interface provides seamless access to streaming. WIRED editor Parker Hall notes that the U6QF’s picture quality alone can outcompete TVs costing nearly twice as much. Amazon and Best Buy have it for $398 and $400 respectively (a 50% discount from $800), making it an unbeatable value.
Panasonic W70 (2025): A Great Entry-Level Fire TV
For fans of Alexa and Amazon Prime Video, the Panasonic W70 is the most affordable Fire TV we’d confidently recommend. While it features a 60-Hz refresh rate and lacks local dimming, it delivers decent color and brightness. It also supports AirPlay, though the interface can be a bit slow to load apps. However, WIRED editor Parker Hall assures that it rarely freezes, and the price is undeniably attractive. Amazon has it for $278 (a 31% saving from $400). It’s hard to find a better deal for a Fire TV.
Roku Pro Series QLED TV (2025): Ease of Use and Bright Performance
The Roku Pro Series QLED TV is bright, intuitive, and performs well for both movies and gaming. Reviewer Adrienne So found no haloing on dark scenes during testing, and its 120-Hz refresh rate ensures smooth gameplay. The user-friendly interface and the handy ‘ping’ feature on the voice remote make it a joy to use. Amazon and Walmart are offering the 65-inch model for $798 (a 34% and 33% saving respectively from $1,200 and $1,198). This is a great option for those who value simplicity and a reliable streaming experience.
Vizio 4K TV (V4K55M-0801): Incredible Value for Money
This Vizio 4K TV offers exceptional value, supporting Dolby Vision and featuring a straightforward interface for easy casting from both Android and iOS devices. A 55-inch model is available for around $250, which is a phenomenal price for its features and performance, making it one of the best budget TVs tested. Sizes range from a compact 48 inches all the way up to a massive 85 inches. Walmart has the 55-inch model for $237 (a 28% discount from $328), and Target offers it for $238 (also a 28% discount).
Don’t Forget the Streaming Devices!
To unlock the full potential of your new TV, a dedicated streaming device can make all the difference. Black Friday is also a prime time to snag these at a discount.
Roku Streaming Stick 4K: The All-Around Favorite
Roku’s Streaming Stick 4K remains our top pick for a reason. It supports 4K resolution and HDR, streams significantly faster than its predecessors, and includes a voice remote. For those new to streaming or buying for a less tech-savvy individual, the Roku interface is exceptionally easy to navigate. Amazon and Walmart have it for just $25 (a 50% discount from $50 and 49% off $49 respectively). Best Buy also offers it for $25.
Google TV Streamer (4K): Seamless Casting and Smart Features
If you frequently cast from your phone, the Google TV Streamer (formerly Chromecast with Google TV) is the best choice. This sleek little box, which sits on your media console, offers the same fantastic casting capabilities that made the Chromecast a household name. It’s packed with handy features, including the ability to make the remote beep to help you find it. Amazon, Walmart, and Best Buy all have it for $75 (a 25% discount from $100 or $99).
Roku Ultra: For the Ultimate Streaming Quality
For those who want the absolute best Roku experience, the Roku Ultra delivers the highest possible streaming quality and even supports Dolby Vision. It’s an ideal companion for newer TVs that can fully utilize its capabilities. Amazon has the Roku Ultra on sale for $69 (a 31% discount from $100).
Roku Streaming Stick Plus (2025): Smart TV Functionality for Older Sets
Looking to add smart TV capabilities to an older television? This Roku streaming stick is a perfect and affordable solution. While a higher-end stick might be preferable for newer TVs, this model offers fantastic value at an incredible price. Amazon and Walmart have it for just $19 (a 53% and 47% discount respectively from $40 and $36). It’s a great way to bring modern streaming to any older screen.
Amazon Fire TV Stick 4K Max (2nd Generation): The Amazon Ecosystem Choice
For users heavily invested in the Amazon ecosystem, the Fire TV Stick 4K Max is the top choice. While it provides access to all major streaming apps, it’s optimized for Amazon users, integrating seamlessly with Amazon smart home devices and offering features like picture-in-picture security camera feeds and Alexa voice control. Amazon and Best Buy have it on sale for $35 (a 42% discount from $60).
This Black Friday, make the most of these incredible deals to transform your living room into an entertainment hub. Happy shopping!