The Ultimate Guide to Black Friday 2025 Mattress Deals: Sleep Smarter, Save Bigger
For many, the dream of a new, luxurious mattress is often tempered by the reality of its price tag. But what if we told you that your slumber sanctuary could become a reality without breaking the bank? The Black Friday sales event of 2025 is here, and it’s bringing with it some of the most significant discounts on mattresses we’ve seen all year. The WIRED Reviews team has been diligently testing, tracking prices, and sifting through the offers to bring you only the genuine gems – the deals that truly represent excellent value and deliver on their promise of a better night’s sleep.
Forget the fleeting flash sales and inflated “discounts” you might encounter elsewhere. Every mattress featured on this list has been rigorously evaluated in our own homes, ensuring that when we say it’s a good deal, it truly is. Whether you’re battling back pain, seeking a cooling escape from the summer heat, or simply ready to upgrade your sleep experience, your perfect mattress awaits, now more accessible than ever.
A Note on Pricing: While the prices detailed below are typically for queen-sized mattresses, these fantastic Black Friday promotions are generally applicable across all mattress sizes. So, if a king-sized dream is what you’re after, rest assured, the savings are likely to extend to your preferred dimensions.
The WIRED Featured Deals: Our Top Picks for Unbeatable Comfort and Value
Our team has scoured the market and put countless mattresses to the test, identifying the standout performers that offer exceptional value during this crucial shopping period. Here are the crème de la crème of Black Friday 2025 mattress deals:
For Unrivaled Back Pain Relief: The Bear Elite Hybrid
Price: Starting at $1,627 (40% Off)
Exclusive Coupon Code: WIRED40
If chronic back pain has been stealing your sleep, the Bear Elite Hybrid has been crowned our top performer for alleviating discomfort. This mattress isn’t just about softness; it offers three distinct firmness options – Soft, Medium, and Firm – allowing you to tailor your sleep surface to your exact needs. Our testers found the Firm option particularly effective for promoting optimal spinal alignment, a critical factor in reducing back strain. For those seeking enhanced recovery, an optional Celliant cover is available, scientifically designed to aid muscle repair.
But the savings don’t stop there. Beyond the substantial 40% discount, Bear is generously including a complimentary accessories bundle with every mattress purchase. This deluxe package features two premium pillows, a complete sheet set, and a durable mattress protector – everything you need to complete your sleep sanctuary. By using our exclusive coupon code WIRED40, you’ll unlock an additional 5% off the already impressive site-wide sale, making this an irresistible offer for anyone prioritizing spinal health and restorative sleep.
Key Features:
- Targeted Back Pain Relief: Engineered for superior spinal alignment.
- Customizable Firmness: Choose from Soft, Medium, or Firm to suit your preference.
- Optional Celliant Cover: Enhances muscle recovery during sleep.
- Generous Bundle: Includes free pillows, sheets, and a mattress protector.
- Exclusive Savings: Use code WIRED40 for an extra 5% off.
The All-Around Champion: Helix Midnight Luxe
Price: Starting at $1,751 (27% Off)
Exclusive Coupon Code: WIRED27
For seven consecutive years, the Helix Midnight Luxe has held its esteemed position as our favorite overall mattress. This enduring popularity is a testament to its consistent quality, exceptional comfort, and ability to cater to a wide range of sleepers. Specifically designed for side sleepers, its innovative construction cradles your body, reducing pressure points and promoting proper spinal alignment.
However, Helix’s commitment to personalized sleep extends far beyond this single model. Their brand slogan, “designed for every body,” rings true with a diverse range of options catering to every sleeping position and preference. The current Black Friday sale is already offering significant savings, but you can amplify your discount by leveraging our exclusive coupon code WIRED27. This code will grant you an additional 27% off the already reduced price, solidifying the Helix Midnight Luxe as a truly exceptional investment in your long-term sleep health and well-being.
Key Features:
- Proven Track Record: Consistently rated as a top performer for seven years.
- Ideal for Side Sleepers: Offers superior cushioning and support.
- Versatile Design: Caters to a wide array of sleeping positions.
- Premium Comfort: Combines plushness with essential support.
- Enhanced Savings: Use code WIRED27 for an additional 27% off.
The Natural Choice for Support: Birch Luxe Natural
Price: Starting at $1,916 (27% Off)
Exclusive Coupon Code: WIRED27
For those who champion sustainability and prioritize natural materials in their sleep environment, the Birch Luxe Natural mattress stands out as a consistent favorite. This mattress is a testament to organic craftsmanship, featuring an organic cotton Euro top that provides a plush, welcoming surface for your pressure points to gently sink into. Beneath this luxurious layer, natural wool works its magic, offering exceptional breathability and temperature regulation, ensuring you stay cool and comfortable throughout the night.
The core of the Birch Luxe Natural is its pressure-relieving latex, a natural alternative to memory foam that offers similar contouring benefits without the use of synthetic chemicals. It proudly holds Global Organic Latex Standard (GOLS) certification, assuring you of its purity. Complementing the natural comfort are responsive pocketed coils, strategically placed to provide targeted support where you need it most. As an added bonus, Birch is gifting two complimentary pillows with every mattress purchase, and you can further enhance your savings by applying our exclusive coupon code WIRED27 at checkout.
Key Features:
- Certified Organic Materials: Crafted with GOTS-certified cotton and GOLS-certified latex.
- Breathable Comfort: Natural wool layers promote excellent airflow and temperature control.
- Pressure-Relief: Latex offers a buoyant, contouring feel.
- Targeted Support: Pocketed coils enhance stability and comfort.
- Eco-Conscious Choice: Ideal for the environmentally aware sleeper.
- Bonus Offer: Receive two free pillows and use code WIRED27 for extra savings.
The Eco-Conscious Lumbar Support Machine: Avocado Green
Price: Starting at $1,679 (20% Off)
Avocado mattresses are synonymous with an uncompromising commitment to all-natural materials, backed by an impressive array of certifications. The Avocado Green hybrid mattress, in particular, is a stellar example of this dedication. Available in Firm, Medium (with a pillow top), and Plush (with an even thicker box top), this mattress offers a spectrum of comfort. Our previous testing of the Firm model yielded near-perfect scores, highlighting its exceptional lumbar support, effective temperature regulation, and significant pressure relief capabilities, all derived from its organic latex and coil construction.
This Black Friday, Avocado is offering a generous 20% discount on all purchases, no coupon code required. This makes it an opportune moment to invest in a mattress that prioritizes both your well-being and the planet’s. The combination of natural materials and thoughtful engineering makes the Avocado Green a standout choice for those seeking a supportive, breathable, and environmentally responsible sleep solution.
Key Features:
- Extensive Certifications: Demonstrates a deep commitment to natural and organic standards.
- Hybrid Construction: Blends organic latex with a robust coil system.
- Excellent Lumbar Support: Promotes healthy spinal alignment.
- Temperature Neutral: Designed to keep you comfortable year-round.
- Pressure Relief: Effectively cushions pressure points.
- Significant Black Friday Discount: Enjoy 20% off sitewide.
Beyond the Headlines: Deep Dives into Other Top Mattress Brands
While our featured deals represent the pinnacle of Black Friday mattress value, several other brands are offering compelling discounts that are worth exploring. Here’s a closer look at some of the other excellent options available:
Saatva: Luxury, Natural Materials, and Serious Support
Saatva mattresses are crafted to be the perfect blend of opulent comfort, natural materials, and robust support. The Saatva Rx model, in particular, has impressed our testers with its exceptional pressure relief, making it a formidable opponent against persistent aches and pains. Its advanced design incorporates micro coils and specialized pressure-relief foam, which typically places it at a higher price point. However, Saatva’s Black Friday promotion significantly alleviates this concern, offering a substantial $400 off purchases of $1,000 or more. This means you can invest in premium sleep quality at a much more accessible price.
- Saatva Rx: Starting at $2,999 ($400 Off) – Ideal for deep pressure relief.
- Saatva Contour5: Starting at $2,599 ($400 Off) – Features specialized memory foam.
- Saatva Classic: Starting at $1,739 ($400 Off) – Offers customizable height and firmness.
Nolah: Seamless Spinal Alignment for Side Sleepers
The Nolah Evolution Hybrid has consistently earned our top recommendation for side sleepers, expertly balancing pressure relief, temperature regulation, and crucial spine alignment. This Black Friday, Nolah is stacking up impressive savings. In addition to a generous 35% off sale, you can use our exclusive code WIRED50 for an additional $50 off your purchase, making this an incredibly attractive proposition for side sleepers seeking optimal comfort and support.
- Nolah Evolution Hybrid: Starting at $1,430 (35% + $50 Off) – Unparalleled support and cooling.
Silk & Snow: Canadian Quality with Organic Credentials
This Canadian brand has carved out a reputation for using high-quality materials and thoughtful construction, all while maintaining competitive pricing. The S&S Organic hybrid is a prime example, boasting several organic certifications. With GOLS-certified organic cotton, organic wool, and GOLS-certified latex layered over pocketed coils, it offers peace of mind regarding material purity and unwavering support. For Black Friday, Silk & Snow is offering up to $300 off on mattresses, no code needed, making it an excellent opportunity to acquire a premium organic mattress.
- S&S Organic: Starting at $1,050 (15% Off) – A well-supported, organic hybrid.
Wolf: Underrated Excellence in Mattress Technology
Wolf mattresses may not always be in the spotlight, but our testing team has consistently been impressed by their quality and performance. The Wolf 13-Inch Memory Foam Hybrid Premium Firm Mattress excels in temperature control, thanks to its cooling cover, advanced foams, and supportive coils. It strikes a perfect balance between firmness for ease of movement and spinal alignment. Wolf’s Black Friday sale offers 15% off on all purchases, presenting a great chance to experience their well-rounded mattress offerings.
- Wolf 13-Inch Memory Foam Hybrid Premium Firm Mattress: Starting at $1,019 (15% Off) – A cool and supportive hybrid.
- Wolf 12-Inch Memory Foam Hybrid Medium Firm Mattress: Starting at $764 (15% Off) – Excellent pressure relief at a great price.
Sleep Number: Smart Beds That Track Your Sleep
For those who crave data-driven insights into their sleep, Sleep Number offers the unique combination of a smart mattress and advanced sleep tracking. The p6 model allows you to customize firmness and pressure relief levels, and when paired with an adjustable base, offers complete control over your sleeping angle. It diligently monitors your heart rate, breathing patterns, and deep sleep stages, providing a comprehensive picture of your sleep quality. This Black Friday, Sleep Number is sweetening the deal with free shipping on bed and base bundles, a significant value considering the usual setup and delivery fees.
- Sleep Number p6: Starting at $2,399 ($160 Off) – The ultimate personalized and trackable sleep experience.
Tiami: Specialized Pressure Relief for Aching Joints
When everyday aches and pains are keeping you from restful sleep, Tiami’s Luxury Hybrid is designed to be the solution. This specialty mattress features a firmer feel complemented by cushioning memory foam layers and unique foam-capped coils that target and alleviate pressure around your joints. Tiami’s Black Friday sale is particularly enticing, offering 40% off, which is the lowest price we’ve seen all year. This makes it an exceptional opportunity to invest in targeted pain relief.
- Tiami Luxury Hybrid: Starting at $1,797 ($1,198 Off) – Advanced pressure relief for joint comfort.
Essentia: Vegan and Organic Comfort
For the conscious consumer seeking a vegan and organic mattress, Essentia’s Tatami mattress is a perfect match. It combines organic cotton, organic latex, and organic foam to deliver exceptional pressure relief, temperature control, and robust lumbar support, all while adhering to strict vegan protocols. Essentia’s Black Friday sale includes 25% off all mattresses plus two free pillows, offering a holistic approach to ethical and comfortable sleep.
- Essentia Tatami Mattress: Starting at $2,576 ($172 Off) – Plant-based support with ethical certification.
NaturePedic: Customizable Organic Luxury
The Naturepedic EOS Classic mattress excels with its customizable firmness on each side, making it a standout in the organic mattress market. It’s one of the best organic mattresses we’ve tested, crafted with premium organic materials. This Black Friday, Naturepedic offers 20% off sitewide, and for orders of $699 or more, you’ll receive a free accessories bundle including an organic mattress protector and pillows. This deal makes it easier than ever to invest in a personalized, organic sleep experience.
- Naturepedic EOS Classic: Starting at $3,039 ($460 Off) – Organic, customizable, and complete with accessories.
Leesa: Cooling Comfort and Hybrid Engineering
The Leesa Sapira Chill Hybrid is lauded as one of the best hybrid mattresses available, praised for its effective cooling properties and superior lumbar support. It features a quilted pillow top with a cooling cover, combined with pressure-relieving foams and pocketed coils for a balanced sleep experience. While the price may not be the absolute lowest, Leesa’s Black Friday sale offers 30% off select mattresses, including the Sapira Chill, making it a compelling option for those seeking advanced cooling and support.
- Leesa Sapira Chill Hybrid: Discount applied as part of the 30% off sale.
Plank: For Those Who Demand Extreme Firmness
If you’ve ever felt that a mattress simply isn’t firm enough, the Plank Firm is designed for you. This dual-sided mattress offers both a “firm” and an “extra firm” option, providing unparalleled, unyielding support. It’s a favorite among testers who rely on extreme firmness for maintaining spine alignment, especially those with back pain. To ensure your wallet remains as firm as your mattress, Plank is offering 30% off with code BFRIDAY30.
- Plank Firm: Starting at $932 ($217 Off) – The ultimate in firm, unwavering support.
Navigating the “Sales”: When Discounts Aren’t Quite What They Seem
While the Black Friday season is rife with opportunities, it’s crucial to distinguish genuine deals from marketing tactics. Our team diligently tracks prices year-round, allowing us to identify brands whose “sales” might not offer the significant savings they imply. Here’s a look at some brands where the Black Friday offers might be more marketing than monumental savings:
Purple: Innovative GelFlex Grid for Pressure Relief
Purple’s Restore Hybrid mattress is known for its distinctive GelFlex Grid, a unique gel-like layer engineered for exceptional pressure relief and airflow. While Purple is offering up to $300 off mattresses (or up to $800 off a mattress and adjustable base bundle) for Black Friday, our price tracking indicates that these promotions often mirror sales offered throughout the year. Despite this, the innovative design and comfort of Purple mattresses continue to attract significant interest.
- Purple Restore Hybrid Mattress: Starting at $2,099 – Innovative pressure relief and airflow.
DreamCloud: Consistent Value, Less Dramatic Sales
DreamCloud mattresses are renowned for offering excellent value year-round, making their Black Friday offerings feel less like a special event and more like their standard competitive pricing. While there isn’t a dramatic sale, they often include an accessories bundle with purchases, which can add value. The DreamCloud Hybrid remains a strong contender for its affordability, pressure relief, responsiveness, and lumbar support, making it a worthwhile consideration even without a deep Black Friday discount.
- DreamCloud Hybrid: Starting at $699 – Consistently good value and comfort.
Puffy: Comfort with a Side of Freebies
Puffy offers a solid all-foam mattress experience, with the Puffy Cloud providing a conforming feel that cushions pressure points. While Puffy isn’t running deep discount sales for Black Friday, they are sweetening the deal by including two free pillows and two free sleep masks with mattress purchases. This adds a nice bonus for those who appreciate the brand’s comfort, even if the direct savings aren’t as substantial.
- Puffy Cloud: Starting at $949 – All-foam comfort with bonus sleep accessories.
Casper: Budget-Friendly Options Remain Consistent
The Casper One mattress is a well-rounded, affordable all-foam option that contours to the body for pressure point cushioning and offers core support for spinal alignment. Black Friday doesn’t significantly alter its price point; it remains at the same price we’ve tracked throughout the year. However, at under $1,000 for a queen-size, it’s still a budget-friendly choice for guest rooms or a quick holiday refresh.
- Casper One: Starting at $799 – An approachable and affordable all-foam mattress.
Thuma: Luxurious Design Without the Black Friday Buzz
Disappointingly, Thuma is not running a Black Friday sale this year. Their Thuma Hybrid mattress, available in three firmness levels, offers excellent support, particularly for back pain, with the Medium option feeling firmer than expected. We’re also big fans of their iconic Japanese-joinery-style bed frame, which is both aesthetically pleasing and relatively easy to assemble. We can only hope for a sale next year.
- Thuma Hybrid: Starting at $1,595 – Luxurious design and excellent support (no sale).
Make Informed Decisions for Your Best Sleep
Black Friday 2025 presents an unparalleled opportunity to invest in your sleep health without overspending. By understanding which deals are truly exceptional and which brands offer consistent value, you can make a purchase that pays dividends in better rest and overall well-being. Remember, the best mattress is one that meets your unique needs, and with these curated deals, finding that perfect fit is more achievable than ever. Happy shopping, and even happier sleeping!