Nvidia joins $14M Series B for Simplismart, a Bengaluru startup that squeezes more inference out of GPUs

Simplismart, a Bengaluru-based company that builds software for running AI models more efficiently, has closed a $14 million Series B round. Dallas Venture Capital led the all-primary deal, with Nvidia, Accel, Shastra VC and Micromax also investing. TechCrunch, which first reported the round on October 27, puts the post-money valuation at roughly $100 million.

What the company sells

Founded in 2022 by Amritanshu Jain, a former Oracle engineer who is now chief executive, and Devansh Ghatak, who previously worked at Google, Simplismart positions its product as a layer between AI models and the hardware they run on. The software adjusts how models are deployed and served, balancing response speed, the volume of requests handled and the amount of compute consumed, so that customers can get more work out of the GPUs they already have. It can run on Simplismart's own platform or inside a customer's cloud or on-premises environment, and it bundles fine-tuning, autoscaling and monitoring tools. Cloud providers can also use it to operate their own inference services.

Named customers include the video tools InVideo, HeyGen and Higgsfield, the enterprise AI firm Ema, and Indian cloud provider Yotta, which uses the technology for serverless inference. According to TechCrunch, InVideo cut its GPU serving costs by 56%. Jain told the publication that customers do not all need the fastest or cheapest option, but a cost and speed profile tuned to each application.

Growth figures and caveats

The company says its annualized revenue run rate grew 14 times over the past six months and has reached eight figures, without disclosing the exact amount. That number reflects recent customer usage rather than contracted recurring revenue, and it excludes money passed through to infrastructure providers. Although most of its customers are in India, more than half of its revenue now comes from the United States, where it plans to use the new money to expand, alongside hiring and further product work. The team numbers 58 people.

Nvidia's involvement goes beyond the cheque: the two companies are working on technical integrations, including with Nvidia's Dynamo inference software, and the chipmaker has introduced Simplismart to prospective customers. Yet Nvidia is also a competitor in inference software, as are Amazon Web Services, Google Cloud, Microsoft Azure and a growing field of specialised startups.

The Economic Times had reported talks about a larger raise at a higher valuation. Jain declined to comment on that report, saying the company is not actively fundraising and that the Series B is closed.