THE ESSENTIALS IN 30 SECONDS

  • Style Sketch is available on iOS and Android in Indonesia, Singapore and Thailand, in a limited launch first spotted by social media consultant Matt Navarra.
  • Users can build a virtual closet from photos shared on Instagram and Facebook, or by photographing their clothes, then get outfit suggestions and day-by-day travel plans.
  • Meta has not commented, and no price or wider rollout has been announced.

Meta has released a new standalone app called Style Sketch without any public announcement. The app, which uses AI to suggest what to wear from clothes a person already owns, is available on iOS and Android in Indonesia, Singapore and Thailand, according to TechCrunch and Engadget. It was first spotted by social media consultant Matt Navarra.

How it works

Style Sketch starts by building a virtual closet. Users can link their Instagram and Facebook accounts so the app pulls in clothing from photos they have already shared, or they can add items by taking pictures, recording a short video or uploading from the camera roll without linking any account.

From that closet, the app proposes outfit combinations matched to the user's style. People can pick a single item and ask for ideas built around it, take the day's weather into account, or enter a destination, trip length and planned activities to receive a day-by-day outfit plan that reflects the forecast. Suggested looks can be previewed on a virtual model matched to the user's body type and skin tone.

Part of a wider app push

Meta did not respond to TechCrunch's request for comment, and no price or plans for a broader release have been disclosed. The launch follows a string of experimental apps: a few weeks earlier Meta released Waddle World, a Tamagotchi-style AI pet game, in the Philippines. Engadget notes that chief executive Mark Zuckerberg said earlier this year that Meta is releasing many more apps because AI makes them easier to build, and that such apps can also bring more people into contact with Meta's AI systems.

Competition and questions

The idea is not new. Google's AI search has offered virtual try-on since 2025, Google Photos added a wardrobe feature this year, and OpenAI has added a ChatGPT feature that shows how uploaded clothes would look on the user. Startups such as Alta offer similar tools. Meta's advantage, TechCrunch argues, is its direct link to years of Instagram photos.

That link also raises questions the companies have not yet answered publicly, such as how body-matched images and wardrobe data are stored and whether they feed into model training.