THE ESSENTIALS IN 30 SECONDS

  • Toei president and CEO Yoshimura Fumio said at TCCF in Taipei that the company has set rules for generative AI use; their content has not been published.
  • According to Variety, Toei began using AI in film and video production in 2026, has a team testing its limits and is working on AI-generated backgrounds and a budgeting aid.
  • Toei Games plans three original titles from outside developers in 2027, launching on Steam first and then on consoles.

Toei, the Japanese studio behind Kamen Rider, has drawn up internal rules for using generative AI and has begun applying the technology to its film and video work, its president and chief executive Yoshimura Fumio said in a talk at the Taiwan Creative Content Fest (TCCF) in Taipei. The festival, organised by the Taiwan Creative Content Agency, runs from November 6 to 9 at the Nangang Exhibition Center, where Yoshimura was billed as a featured speaker. His remarks were reported by Variety.

What Toei said about AI

Yoshimura told the audience that the company has "put in place rules for the use of generative AI", but Variety's account does not describe what those rules allow or forbid, and Toei has not published them. According to the report, AI entered Toei's film and video production in 2026, and a dedicated team is testing how far it can be used in real content work. The studio says it is already working on AI-generated backgrounds and is building a system to help less experienced producers estimate budgets. Administrative departments use AI for routine tasks, data processing and internal queries, and the company is considering it for supervising the creative side of merchandise based on its characters.

Yoshimura presented AI as a tool that widens what creators and the business can do rather than one that removes jobs. He pointed to Dreams of Violets, a 75-minute live-action feature made entirely with generative AI that was selected for the Tribeca Festival in June. The talk did not cover how Toei handles performer consent, training data or credits, points that remain open.

Three original games for 2027

Toei Games, a label created in 2026 for the company's 75th anniversary, plans to release Hino in early 2027, followed by Killa and Debug Nephemee in spring 2027. All three come from outside creators and are not based on Toei properties. They will launch on Steam first, then on Nintendo Switch, PlayStation and Xbox, according to Variety. When the label first announced the titles in April, Gematsu reported that Killa, a 3D mystery adventure, was then slated for 2026, so its schedule appears to have moved.

The announcements sit within Toei's broader plan to raise overseas revenue from 30% to 50% of sales, with Asia as its current priority.